ManyPets
HEAD OF CREATIVE
As the Head of Creative at ManyPets, I was able to bring my years of agency experience and build an in-house creative studio, comprising designers, producers, illustrators and copywriters. I’ve led the delivery of multi-channel brand campaigns including out-of-home, TV, paid social and print advertising - mainly produced in-house. During this time, I also oversaw and embedded the ManyPets brand, taking it through a name change and visual identity overhaul, taking brand awareness levels beyond that of the old brand name within 6 months. I was responsible for creating and implementing the identity across 3 markets (US, UK and Sweden)
Art direction
For the ManyPets brand photography we captured the real moments you have with your pet, and put the pet first in the images. With slightly unusual compositions, a carefully curated colour palette and a family of unique pets, we created a style that was to be a hallmark of the brand.
ILLUSTRATION
We created an illustration style that was friendly and charming, which enabled us to show some of the harder topics of pet health in a softer way.
Brand hub
We built an online brand hub to house all our brand assets and guidelines. This made it possible for the business to self serve. This helped us to be consistent with brand application and to streamline creative application.
Events
ManyPets story
MERCHANDISE
The ManyPets merchandise became a coveted part of the brand - with regular care packs issued to remote workers, this physically connected people with the business
PACKAGING
Alongside pet insurance, we started to offer pet health products including subscriptions, this was a useful retention tool and also a good 'foot in the door' for the brand.
Credits
Creative Direction : Marc Connell
Art direction: Marc Connell, Hannah Colburn, Alex Doe
Creative: Marc Connell, Jag Takhar, Prachi Doshi, Richard Di Blasi
Illustration: Alex Doe, Hannah Colburn, Ana-Rojas
Animation: Tom Stockley
Video production: Alex Doe