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Extinction Rebellion

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ART EXPERIENCE

The local Extinction Rebellion (XR) group were looking for a way to encourage as many people as possible to attend the 'Big One' - a four day action from the 21st to the 24th April 2023, where people from all groups and movements, not just XR, gathered throughout Westminster and at the Houses of Parliament. To do this locally, they took over 'The Grocery' art gallery in Wivenhoe, and created an art experience centred around our 'final chance'.

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I used familiar advertising tropes and devices and created a playful approach to draw people in, the gallery looked like it was closing down and having a clear-out sale, but on closer inspection the messages and graphics all had a climate twist...

We took familiar phrases and gave them a climate action twist.

Credits

Creative Direction : Marc Connell

Client: Jo Wheatley (XR)

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©2024 by CreativeMarc

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