'Love every moment'
campaign
PEAK PERIOD CAMPAIGN WINTER 22
'Love Every Moment' was the leading strategic thought for this peak period campaign. We built a narrative around loving every moment with your pet, good or bad. We focused in on what makes pet ownership amazing, and also terribly frustrating, bringing an honest and relatable take on being a pet parent.
TV creative
The hero of the campaign was the new brand response TV advert. We created our own set to shoot this in a ManyPets branded world - showing how Bought By Many can help to keep your pet healthy and happy. The advert touched on product and included a testimonial from TV and Radio personality Kate Lawler.
Set build
We did as much of this campaign in-house as possible, bringing in specialists when needed. We worked with a set designer on all aspects of the build to help bring the ManyPets brand to life in the environment.
Photoshoot
Alongside the TV shoot, we also did a stills shoot which produced a challenging schedule to say the least! But we managed to get some cracking shots that we were able to use across the rest of the campaign. By doing this in the same set as the TV, all the visual assets visually hung together across the campaign.
Digital and print ads
We produced above the line and below the line campaign material, including national press, direct mail, door drops, CRM and paid social campaigns.
Kate Lawler became our celebrity endorsement for this campaign, she was know for her strong relasionship with her dogs, and was a customer too
Results
+6.5%
Increase in brand awareness over peak period (compared to previous month)
+3.7%
Increase in positive consideration over peak period
+56%
Increase in new business GWP over peak period (compared to previous month)
Credits
Creative Direction : Marc Connell
Art direction: Alex Doe, Ryan Wheaton
Creative: Marc Connell, Alex Doe, Jag Takhar, Prachi Doshi
Production: I AM JACK