ManyPets - Campaign
PEAK PERIOD CAMPAIGN WINTER 22
Building on the success of the summer campaign 'Insure your happiness' we evolved this to better suit our peak acquisition campaign. This involved an adaptation of the TV advert, adaptation for paid social and a new PR campaign that was seasonally relevant.
TV creative
We dialled up the 'volume' at the end of the advert and made the ManyPets name much more present. As you can see below we took the therapy idea to our paid social channels where our pets took us to a place of peace and serenity.
PR activity
For our main PR activity we launched the UK's first 'Doggy Doula' bringing a puppy into your life can swing between joy and sadness, excitement and frustration. While caring for a puppy is a fulfilling experience, there’s a growing recognition of the mix of emotions called the ‘puppy blues’ that can come with pet ownership. So we brought Dr Scott Miller on board to support the emotional needs of the pet parent as our ManyPets Doggy Doula. A renowned TV vet, author and dog dad.
The campaign was rolled out across national press, door drops, direct mail and publication inserts
Results
+2.5%
Increase in brand awareness over peak period (compared to previous month)
+45%
Increase in brand impressions over peak period
+44%
Increase in new business GWP over peak period (compared to previous month)
Credits
Creative Direction : Marc Connell
Art direction: Marc Connell, Hannah Colburn, Alex Doe
Creative: Marc Connell, Jag Takhar, Prachi Doshi, Richard Di Blasi
Illustration: Alex Doe, Hannah Colburn, Ana-Rojas
Animation: Tom Stockley
Video production: Alex Doe