BRAND IDENTITY

Futrli offers real-time cash flow forecasting and reporting software. They approached at a time their business was scaling, and they didn't have a brand to fit with the intelligence and ambition of their product. I created an identity that reflected the constant flow of data and information, and the different outcomes and forecasts. The vibrant colour palette was a stand out in the financial reporting world, the the new brand mark reflected growth and acted as a beacon for the brand.